16th INTERNATIONAL CONFERENCE (Virtual Conference) ON Innovative and Adaptive Management Strategies for Sustainable Entrepreneurial, Business and Societal Growth (October 23-24, 2021)

15th International Conference at PIMR, Indore is Secured and Powered by LIC, India.

The Prestige Institute of Management and Research, Indore is a well-established premier management Institute of Madhya Pradesh which enjoys autonomous status conferred by University Grant Commission (UGC),
India since 2006. It is recognized by UGC under 2(f) and 12 (b). The Institute has also been accredited by National Assessment and Accreditation Centre (NAAC), India and has received NAAC 'A' Grade Accreditation twice consecutively by UGC in 2009 and 2014. It is an ISO 9001:2008 certified institute. In the year 2018 Atal Incubation Centre (AIC) has been established in the institution by NITI Aayog, Government of India under Atal Innovation Mission (AIM).
Indore, the cleanest city of India, is the largest city of the Indian state of Madhya Pradesh. It was declared India's cleanest city for third straight year during the central government's cleanliness survey. Indore serves as the headquarters of both Indore District and Indore Division. A central power city, Indore exerts a significant impact upon commerce, finance, media, art, fashion, research, technology, education, and entertainment. It has been described as the commercial capital of the state. It boasts of well developed industrial areas like Dewas and Pithampur where major industrial houses have production facilities. Indore is home to the Madhya Pradesh Stock Exchange and India's real estate market is among the most expensive in the state. Numerous Schools, Colleges and universities including Engineering and Management Institutions are located in Indore, including IIM Indore and IIT Indore. Soon Indore will be the IT hub of central India. Companies like TCS and Infosys have already setup their new ventures at Super Corridor. Super Corridor is new industrial area of Indore which is developed by M.P. Government as IT and Medical Hub. The soil of Indore Malwa has nurtured many illustrious sons and daughters, prominent among whom are Dagar Brothers, M.F. Hussain, Lata Mangeshkar, Guru Deolalikar, Vishnu Chinchalkar, Baba Dike, Col. C.K. Naidu, Capt. Mustaq Ali, Chandu Sarwate to name a few.
From an open economy to a more inward-looking economy, from challenges of recession to depression, from epidemic to pandemic, businesses around the world have become vulnerable to change. Thinking and more aggressively rethinking the business strategies is the need of an hour. The current crisis has made businesses susceptible to change. Businesses need to prepare for a post-crisis landscape and provide a road map for getting the entire industry back on track. The first six months of 2020 have solidified that new strategies for business entrepreneurial ventures and societal behaviors are crucial and the new norm.

In these challenging times, the Prestige Institute of Management and Research, Indore provides a platform for intellectuals from academia and industry to participate in its 15th International conference on “Rethinking Business Strategies, Entrepreneurial Challenges and Societal Values in a Changed Global Scenario”. As every challenge and destruction paves the way for innovation, we anticipate the emerging intellectual researchers can provide solutions and strategies to the business community, entrepreneurs, and society at large. We hope that this virtual conference will help in proposing and adopting a set of strategies and societal values in the changed global scenario to enhance economic growth, human wellbeing, and prosperity.
PIMR 15th Internaonal Conference (Virtual Conference) on the theme “Rethinking Business Strategies, Entrepreneurial Challenges and Societal Values in a Changed Global Scenario” invites empirical and conceptual research papers from academicians, professionals, consultants, praconers, research scholars, and students related to the following themes and subthemes.
Research Papers can be submied on broad subthemes menoned below. However, research papers can also be submied to any related area or discipline under the broad theme of the Conference.



Two days doctoral workshop on "Rigor in Qualitative Research-Deliberation” by Dr. Dileep Kumar M. Director Research Nilai Field Research Centre Kuala Lumpur Malaysia . Workshop will be held from 03:00 pm – 04:30 pm on 30 January 2021.


One-day law workshop will be conducted on the theme of “Constitutionality of Media Trail in India” by Dr. S.C Raina Sir as founder Vice Chancellor, Himachal Pradesh National Law University, Shimla. The workshop will be held on 10:00 am - 11:30 am on 31 January 2021.


Doctoral Conference Dr. Sudhir Rana,Faculty of Marketing, College of Healthcare Management and Economics,Gulf Medical University, UAE Adjunct Faculty at Maastricht School of Management (Kuwait) he will be speaking on He take session in research methodology workshop on "Myths and Methods for Theoretical and Conceptual Papers". Workshop will be held from 04:30 pm – 05:30 pm on 30 January 2021.


Selected high-quality research papers will be published in SCOPUS / ABDC / SAGE listed journals namely, FIIB Business Review (Sage Publishing), Advances in Emerging Markets and Business Operations (Routledge, Taylor, and Francis), and South Asian Journal of Marketing (Emerald). The remaining selected papers will be published in a special issue of the Prestige International Journal of Management and Research (indexed in Proquest), a peer-reviewed journal having ISSN No. 0974-6080, and high impact factor (SJIF 6.841). ,


team member

Dr. Serhii Harkusha


Poltava University of Economics, Ukrain

team member

Dr. Larisa Yu Pisareva

Associate professor of the chair of Economics and Management of Territorial Development ,Institute of Economics and Finance, North Eastern Federal University (Yakutsk, Russian Federation)

team member

Dr. Himanshu Pandey

Associate Professor

Maharashtra National Law University, Udaipur

team member

Prof. (Dr.) S.C. Raina

Director at School of Law

Kalinga Institute of Industrial Technology, Bhubaneswar

team member

Dr. V.K. Ahuja

Associate Professor

University of Delhi, Delhi

team member

Dr. Dileep Kumar M.

Director Research

Nilai Field Research Centre Kuala Lumpur Malaysia


  • Neuromarketing and Effect on Advertising
  • Relationship Marketing
  • Tourism Marketing
  • Marketing Strategies and Digitalization
  • Social Media Marketing
  • Marketing and Sustainability
  • Consumer Wellbeing
  • Marketing in Healthcare
  • Green Marketing Strategies
  • Retail Marketing and Field Experiments
  • Diversity at Work
  • Ethical Work Practices
  • Intrapreneurship
  • Green HRM
  • Talent Acquisition and Management
  • Immigration and Ethnicity
  • Industrial Sociology
  • HR Outsourcing
  • Training, Coaching, and Leadership
  • HR Analytics
  • Banking 4.0
  • Roles of NBFCs
  • Asset Pricing and Portfolio Valuation
  • Financial Analytics
  • Behavioral Finance
  • Financial Stability
  • Financial Innovation
  • Financial Markets
  • Micro Finance
  • Structured Finance
  • Human Rights Law
  • Environmental Law
  • Media Law
  • Employees Rights
  • Immigration Law
  • Consumer Law
  • Insurance Law
  • Information Technology Act
  • Privacy Law
  • Juvenile Law
  • Novelty Gadgets in Business
  • Disruptive Technology and Blockchain
  • Digital Transformation/Innovation and Business Strategy
  • Cyber Security
  • Technology Driven Growth
  • Text Mining and Digital World
  • Big Data
  • Technology Scouting
  • Data Science Applications
  • Technology Life Cycle
  • Transportation Economics
  • Economic Effect on Trade
  • Exchange Rate and Consumer Price
  • Supply Chain and Innovation
  • Government and Economic Resiliency
  • Employment Economics
  • COVID Economics
  • Economic Slowdown, Labour and Migrant Workers
  • Agricultural Economics
  • Monetary Economics
  • Entrepreneurial Behavior
  • Innovative Industries
  • Entrepreneurial Finance and Venture Capital
  • Entrepreneurship and Gender
  • Role of Universities in Promoting Entrepreneurship
  • Academic Entrepreneurship
  • Startup and Entrepreneurship
  • Entrepreneurship Growth and Competitiveness
  • Studies of New Businesses
  • Corporate and Strategic Entrepreneurship

Distinguish Guest for IC 2021

Ashish Pandey VP- JK Tyres & Industries Ltd.

Dr. Alok Pandey Medical Doctor, Retired Wing Commander Co- editor Namah

Dr. Vikineswaran A Maniam HOD Management and Business Studies at Manipal International University, Nilai, Malaysia.

Sajal Mukherjee Global Digital Banking & Back-office Optimization Leader Member - IBM Industry Academy

B V Krisnha Murthy Professor of Strategy, Innovation, and Ethics

Ankit Mehta Co-founder and CEO of ideaForge

Prof. Stanley Oliver Professor of Leadership and HRD, International Partnerships Development, University of highlands and Islands, Perth College, U.K.


Mr. Harish Closepet CEO – Itsy Bitsy Arts & Crafts, Bangaluru

Ms. Huma Asgar Director – Doodle Collection Pvt. Ltd. , Delhi

Dr. Larisa Yu Pisareva Associate professor of the chair of Economics and Management of Territorial Development, Institute of Economics and Finance, Speaker from Partner University North Eastern Federal University (Yakutsk, Russian Federation)

Who Should attend?

Senior Managers/ Praconers, Academicians (Faculty/Consultants), Research Scholars (Along with Doctoral Workshop), Foreign Delegates, Indian/ Foreign Students.

Last Date for Submission of Abstract along with Full Paper November 22, 2020
Intimation for Acceptance November 26, 2020
Early Bird Registration November 28, 2020
Last Date for Registration December 15, 2020
Registration fee for participants
Category Amount
Senior-Managers/ Praconers ₹1500
Academicians (Faculty/ Consultants) ₹1200
Research Scholars (Along with Doctoral Workshop) ₹1000
Indian Students ₹500
Foreign Delegates US$ 50
Foreign Student US$ 20

Note: In case of group registration from a single institute (more than 2) then a flat discount of 10% will be offered. In the case of early bird registration until November 28, 2020, a 10% discount will be offered.

Registration Details:
All participants paying through NEFT are requested to register by filling the online registration form after the payment has been successfully completed. Please mail screenshot of payment made to email: internationalconference@pimrindore.ac.in
Account Name PIMR National Conference
Account Number 2892012100000092
Branch Name PIMR Sch. No. 54, Indore
Branch Code 6251
IFSC Code PUNB0625100
MICR Code 452024015


For details, please contact either of the following:

Dr. Yogeshwari Pathak Director & Conference Chair
Dr. Raj Kishore Sharma Professor & Conference Co-Chair
Dr. Alok Bansal Conference Convenor

Dr. Murlidhar Panga Conference Coordinator
Dr.Sukhjeet Kaur Matharu Conference Coordinator
Jitendra Patel Conference Coordinator

Gopal Kag Conference Coordinator