Last date of submission of abstract along with full paper is extended upto November 22, 2020. Kindly submit your full paper at

The Prestige Institute of Management and Research, Indore is a well-established premier management Institute of Madhya Pradesh which enjoys autonomous status conferred by University Grant Commission (UGC),
India since 2006. It is recognized by UGC under 2(f) and 12 (b). The Institute has also been accredited by National Assessment and Accreditation Centre (NAAC), India and has received NAAC 'A' Grade Accreditation twice consecutively by UGC in 2009 and 2014. It is an ISO 9001:2008 certified institute. In the year 2018 Atal Incubation Centre (AIC) has been established in the institution by NITI Aayog, Government of India under Atal Innovation Mission (AIM).
All India Council for Technical Education (AICTE, New Delhi) was set up by govt. of India (The Ministry of Human Resources Development) in November 1945 as a national-level apex advisory body to conduct a survey on the facilities available for technical education and to promote development in the country in a coordinated and integrated manner. AICTE also provides financial assistance to Institutes for promoting research in identified thrust areas in management and technical Education.
Indore, the cleanest city of India, is the largest city of the Indian state of Madhya Pradesh. It was declared India's cleanest city for third straight year during the central government's cleanliness survey. Indore serves as the headquarters of both Indore District and Indore Division. A central power city, Indore exerts a significant impact upon commerce, finance, media, art, fashion, research, technology, education, and entertainment. It has been described as the commercial capital of the state. It boasts of well developed industrial areas like Dewas and Pithampur where major industrial houses have production facilities. Indore is home to the Madhya Pradesh Stock Exchange and India's real estate market is among the most expensive in the state. Numerous Schools, Colleges and universities including Engineering and Management Institutions are located in Indore, including IIM Indore and IIT Indore. Soon Indore will be the IT hub of central India. Companies like TCS and Infosys have already setup their new ventures at Super Corridor. Super Corridor is new industrial area of Indore which is developed by M.P. Government as IT and Medical Hub. The soil of Indore Malwa has nurtured many illustrious sons and daughters, prominent among whom are Dagar Brothers, M.F. Hussain, Lata Mangeshkar, Guru Deolalikar, Vishnu Chinchalkar, Baba Dike, Col. C.K. Naidu, Capt. Mustaq Ali, Chandu Sarwate to name a few.
From an open economy to a more inward looking economy, from challenges of recession to depression, from epidemic to pandemic, businesses around the world have become vulnerable to change. Thinking and more aggressively rethinking the business strategies is the need of an hour. The current crisis has made businesses suscepble to change. Businesses need to prepare for a post-crisis landscape and provide a road map for geng the enre industry back on track. The first six months of 2020 have solidified that new strategies for business entrepreneurial ventures and societal behaviours are crucial and the new norm. In these **challenging mes, the Presge Instute of Management and Research, Indore provides a plaorm for intellectuals from academia and industry to parcipate in its 15th Internaonal Conference on “Rethinking Business Strategies, Entrepreneurial Challenges and Societal Values in a Changed Global Scenario”. As every challenge and destrucon paves the way for innovaon, we ancipate the emerging intellectual researchers can provide soluons and strategies to the business community, entrepreneurs, and society at large. We hope that this virtual conference will help in proposing and adopng a set of strategies and societal values in the changed global scenario to enhance economic growth, human wellbeing, and prosperity.
PIMR 15th Internaonal Conference (Virtual Conference) on the theme “Rethinking Business Strategies, Entrepreneurial Challenges and Societal Values in a Changed Global Scenario” invites empirical and conceptual research papers from academicians, professionals, consultants, praconers, research scholars, and students related to the following themes and subthemes.
Research Papers can be submied on broad subthemes menoned below. However, research papers can also be submied to any related area or discipline under the broad theme of the Conference.



Two days doctoral workshop on “Impact of Research Methodology to Solve Research Issues” by Dr. Dileep Mumar M. ( Director & Consultant: NFCT Research Centre, Malaysia. (On short assignment for UM6P, OCP, Morocco)


One-day law workshop will be conducted on the theme of “Constitutionality of Media Trail in India” by S.C Raina Sir Resource person of national repute.


Selected high-quality research papers will be published in SCOPUS / ABDC / SAGE listed journals namely, FIIB Business Review (Sage Publishing), Advances in Emerging Markets and Business Operations (Routledge, Taylor, and Francis), and South Asian Journal of Marketing (Emerald). The remaining selected papers will be published in a special issue of the Prestige International Journal of Management and Research (indexed in Proquest), a peer-reviewed journal having ISSN No. 0974-6080, and high impact factor (SJIF 6.841). ,


team member

Prof Zinkovich Nadezhda

Associate professor

Faculty of World Economy and International Affairs/ School of World Economy

team member

Dr. Serhii Harkusha


Poltava University of Economics, Ukrain

team member

Dr. Namaj Cho

School of Business,

School of Technology Innovation and Management Hanyang University, Seoul Korea

team member

Dr. Amulya Gurtu

Associate Professor, Cofrin

School of Business University of Wsconsin-Green Bay, USA

team member

Prof Natalia Chiryaeva

Member of The Supervisory Board of NEFU

Associate professor of the chair of Management, Institute of Economics and Finance, NEFU

team member

Dr.Santosh Rangekar

Professor, IIT, Roorkee

team member

Prof. U.T. Rao


Incubator MICA, Ahmedabad

team member

Dr. V.K. Ahuja

Associate Professor

University of Delhi, Delhi

team member

Dr. Karunesh Saxena

Professor & Dean

Faculty of Management Studies MLS University, Udaipur

team member

Dr. Himanshu Pandey

Associate Professor

Maharashtra National Law University, Udaipur


  • Neuromarketing and Effect on Advertising
  • Relationship Marketing
  • Tourism Marketing
  • Marketing Strategies and Digitalization
  • Social Media Marketing
  • Marketing and Sustainability
  • Consumer Wellbeing
  • Marketing in Healthcare
  • Green Marketing Strategies
  • Retail Marketing and Field Experiments
  • Diversity at Work
  • Ethical Work Practices
  • Intrapreneurship
  • Green HRM
  • Talent Acquisition and Management
  • Immigration and Ethnicity
  • Industrial Sociology
  • HR Outsourcing
  • Training, Coaching, and Leadership
  • HR Analytics
  • Banking 4.0
  • Roles of NBFCs
  • Asset Pricing and Portfolio Valuation
  • Financial Analytics
  • Behavioral Finance
  • Financial Stability
  • Financial Innovation
  • Financial Markets
  • Micro Finance
  • Structured Finance
  • Human Rights Law
  • Environmental Law
  • Media Law
  • Employees Rights
  • Immigration Law
  • Consumer Law
  • Insurance Law
  • Information Technology Act
  • Privacy Law
  • Juvenile Law
  • Novelty Gadgets in Business
  • Disruptive Technology and Blockchain
  • Digital Transformation/Innovation and Business Strategy
  • Cyber Security
  • Technology Driven Growth
  • Text Mining and Digital World
  • Big Data
  • Technology Scouting
  • Data Science Applications
  • Technology Life Cycle
  • Transportation Economics
  • Economic Effect on Trade
  • Exchange Rate and Consumer Price
  • Supply Chain and Innovation
  • Government and Economic Resiliency
  • Employment Economics
  • COVID Economics
  • Economic Slowdown, Labour and Migrant Workers
  • Agricultural Economics
  • Monetary Economics
  • Entrepreneurial Behavior
  • Innovative Industries
  • Entrepreneurial Finance and Venture Capital
  • Entrepreneurship and Gender
  • Role of Universities in Promoting Entrepreneurship
  • Academic Entrepreneurship
  • Startup and Entrepreneurship
  • Entrepreneurship Growth and Competitiveness
  • Studies of New Businesses
  • Corporate and Strategic Entrepreneurship

Attractions The contestants invited for presentation will not be charged delegate fee & will be provided free lodging and boarding facilities during the Conference. The Institute will reimburse to & fro train fare of the shortest route of participants by second class AC.

Who Should attend?

Senior Managers/ Praconers, Academicians (Faculty/Consultants), Research Scholars (Along with Doctoral Workshop), Foreign Delegates, Indian/ Foreign Students.

Last Date for Submission of Abstract along with Full Paper November 22, 2020
Intimation for Acceptance November 26, 2020
Early Bird Registration November 28, 2020
Last Date for Registration December 15, 2020
Registration fee for participants
Category Amount
Senior-Managers/ Praconers ₹1500
Academicians (Faculty/ Consultants) ₹1200
Research Scholars (Along with Doctoral Workshop) ₹1000
Indian Students ₹500
Foreign Delegates US$ 50
Foreign Student US$ 20

Note: In case of group registration from a single institute (more than 2) then a flat discount of 10% will be offered. In the case of early bird registration until November 28, 2020, a 10% discount will be offered.

Registration Details:
All participants paying through NEFT are requested to register by filling the online registration form after the payment has been successfully completed. Please mail screenshot of payment made to email:
Account Name PIMR National Conference
Account Number 2892012100000092
Branch Name PIMR Sch. No. 54, Indore
Branch Code 6251
IFSC Code PUNB0625100
MICR Code 452024015


Payment Details
Demand Draft
Online Payment
Please inform us by putting a tick mark on any one of the statements.
1. I would like to register as a Residential Delegate
2. I would like to register as a Non-Residential Delegate


This is to certify that the research paper submitted by me/us for presentation and possible publication in the XIV PIMR International Conference as mentioned above is an original work of the author/s. The paper has neither been published/presented nor sent for publication anywhere else.


For details, please contact either of the following:

Dr. Yogeshwari Pathak Director & Conference Chair
Dr. Raj Kishore Sharma Professor & Conference Co-Chair
Dr. Alok Bansal Conference Convenor

Dr. Murlidhar Panga Conference Coordinator
Dr.Sukhjeet Kaur Matharu Conference Coordinator
Jitendra Patel Conference Coordinator

Gopal Kag Conference Coordinator